Part 1 is here.
A Well-Edited Book Gets Better Reviews
As a self-published author, glowing reviews on Amazon, Goodreads and other platforms will be your lifeblood. Before someone shells out the cash for your book they want a little reassurance that they won't regret their choice. If you spend any time perusing reviews for new authors on Amazon, you will see plenty that go something like "The story was interesting but all the typos were distracting," "This book could really use a good editor," or "Way too confusing. Story hopped around too much and I couldn't follow it."
After reading a review like that, most book shoppers will look elsewhere for something better to read. Plus, most savvy readers can tell the difference between genuine good reviews and unethical spam reviews that the author paid for. Instead, it's so much better to wait to publish your book until it's the best book it can possibly be. Only then can you enjoy the immense gratification that comes from readers who LOVE your book and can't wait to tell everyone they know about it, often in the form of a public review.
You know how you can tell a book had an editor? If none of the reviews even mention the lack of typos, grammatical errors, continuity issues, etc. Because when a book is edited properly, it flows so well and is such an immersive experience that readers don't even notice those things.
On the other hand, a book that hasn't been edited will take the reader out of your story, no matter how compelling it would be otherwise.
The truth is, hiring an editor costs money and is a luxury. Not everyone has an extra $1200 or so to spend on editing services. But if you are on the fence about hiring someone to professionally edit your novel, you may want to look at it as an investment. Your editor will help polish your book until it is something you are truly proud to publish. And you just might find that doing so results in more and better quality reviews, which in turn translates into more sales.